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Can remarketing be carried out on both search and display network?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Have a confusion. Can remarketing be carried out on  just display network or both search and display network. Please clarify. Thanks in advance.

1 Expert replyverified_user

Re: Can remarketing be carried out on both search and display network?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi,

You will be able to perform Re-Marketing on Search and Display network.

 

For Search https://support.google.com/adwords/answer/2701222?hl=en

For Display Network http://www.google.com/ads/displaynetwork/find-your-audience/remarketing.html

 

Regards,

Balu.

Re: Can remarketing be carried out on both search and display network?

Top Contributor
# 3
Top Contributor
Hi there;
Check also this interesting discussion on the topic;
https://www.en.adwords-community.com/t5/Set-up-and-basics/Remarketing-targeting/m-p/208514#M15901
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Can remarketing be carried out on both search and display network?

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆

But i read on Google adwords documents that it can only be carried on display network and even when i tried creating on search network there is no option for remarketing. Still need clarification.

Re: Can remarketing be carried out on both search and display network?

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
For Search Network Campaign, Go to Audience Tab, you have option to add your re-marketing list. You do not have to create separate re-marketing list for search. You can make use of already existing re-marketing list.

Thanks,
Balu.