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Can i use negative keywords in Dynamic Search Ads campaigns?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hello to All,

 

I going to start a Dynamic Search Ads campaign for a Canadian base client, who is deal in real estate & financial services. So, for the campaign can i use negative keywords like "Free" "Job" etc. in order to prevent unwanted clicks. If yes then where is the option which creating Dynamic Search Ads campaign for negative keywords.

 

Also suggest me what else i should keep in mind while creating Dynamic Search Ads campaign to get more potential leads

 

Thanks

Gagan

 

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by CassieH (Community Manager)
November 2015

Re: Can i use negative keywords in Dynamic Search Ads campaigns?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Gagan,

Even though Dynamic Search Ads don't use keywords, negative keywords are considered when ads appear to potential customers.

 

You can add negative keywords at adgroup or at campaign level.

Go to the keyword tab >> negative Keywords sub tab (just below the keyword tab) >> add the list of negative keywords.

Else keep in mind that you are using general Descriptions lines (including USPs, offers, discounts) which can perfectly suit to all your products and hence your ads make sense for any product.
Also use a general Display url not specific one.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by CassieH (Community Manager)
November 2015

Re: Can i use negative keywords in Dynamic Search Ads campaigns?

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Gagan,

Even though Dynamic Search Ads don't use keywords, negative keywords are considered when ads appear to potential customers.

 

You can add negative keywords at adgroup or at campaign level.

Go to the keyword tab >> negative Keywords sub tab (just below the keyword tab) >> add the list of negative keywords.

Else keep in mind that you are using general Descriptions lines (including USPs, offers, discounts) which can perfectly suit to all your products and hence your ads make sense for any product.
Also use a general Display url not specific one.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Can i use negative keywords in Dynamic Search Ads campaigns?

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Thanks Archit