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Can i target more than one country in a single campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hello

I need some help to best set up my campaigns for targeting multiple countries.

  • We are targeting three countries.
  • And five to ten product so can we target more than one country in a single campaign?
  • Should I create one campaign for each country I’m targeting?

 

 

2 Expert replyverified_user
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Accepted by MosheTLV (Top Contributor)
May 2017

Can i target more than one country in a single campaign?

Rising Star
# 2
Rising Star

Hi Devesh,

 

You can have as many countries in a single campaign as you like, including the entire world.

 

Most AdWords specialists would give each country their own campaign, unless there are so many countries that grouping them makes things easier.

 

You should give them their own campaign because almost always they will behave differently from country to country - and it will make it easier to optimise them. You will also be able to write ad copy that is aimed at the particular country, and use location based keywords if applicable.

 

 

Can i target more than one country in a single campaign?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks, for giving me solution.

Can i target more than one country in a single campaign?

Top Contributor
# 4
Top Contributor

Just to add to @RobSkelton 's answer... you may also find that ad scheduling is useful - and if you are targeting countries that are not in the same time zone you'll struggle with that.

 

If, for example, you run ads in Portuguese for Portugal and Brazil you would not be able to target "office hours" as there is only a little overlap.