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Can an ad be made follow a person?

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# 1
Visitor ✭ ✭ ✭

For example a person goes on xyz site where ad of a company selling shoes appears site. Is it possible to make the ad appearing on any page or site he moves next irrespective of keyword, content, context etc? I other words, Is it possible to make the ad follow that person on the web?

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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Can an ad be made follow a person?

Top Contributor
# 2
Top Contributor

Hello,

 

As per my understanding, it looks like you are referring to Remarketing here, where the cookie stored in the browser of the users is tracked and later ads are shown to the users based on this concept.

 

More details around this concept are here: https://support.google.com/adwords/answer/2453998?hl=en

 

You can target Google Display Network using this advanced methodology.

 

Pankaj

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Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Can an ad be made follow a person?

Top Contributor
# 2
Top Contributor

Hello,

 

As per my understanding, it looks like you are referring to Remarketing here, where the cookie stored in the browser of the users is tracked and later ads are shown to the users based on this concept.

 

More details around this concept are here: https://support.google.com/adwords/answer/2453998?hl=en

 

You can target Google Display Network using this advanced methodology.

 

Pankaj