Can One Adwords Account Run Ads to Two Domains?[ Edited ]
September 2012 - last edited September 2012
We have two domains for similar (but separate) products that are both part of the same business. Do we need to create a separate Adwords account for each, or can we just use one and use seperate campaigns?
The best would be to use one account.
In general Google prefers one business - one account.
Different accounts for the same business are allowed under limited conditions. If you are newbie to AdWords and can use one account - the better.
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'can we just use one and use seperate campaigns?'
Just a short addition saying that if you decide to create 2 separate campaigns that's fine. However, in case the 2 products can share all the campaign level features (budget, geo, timing etc) you don't even *have* to run 2 campaigns. As an alternative, you may simply want to create 2 ad groups within one campaign.