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Can I use managed Placement & Topics In Remarketing Campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

I have a very small remarketing list to start with something around (1200-1500 peoples).

 

Now should i use managed placement or Topics in remarketing campaign or adding  targeted audience to campaign will work?

 

What will be best test case? Please suggest.

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can I use managed Placement & Topics In Remarketing Campai

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi sandeep,

The ads that you have in your remarketing campaign, follow the audience/individual not a placement. So your ad will show up on any site that the user is on if they are on your list and eligible to see your ad.

You could restrict your remarketing to certain placements, but then you must realise that they will only see your ad when both conditions are met, namely they are on your remarketing list AND they are on the site.

Standard remarketing campaigns will simply have the audience as a targeting method, with restrictions on frequency capping.

Learn more here:
https://support.google.com/adwords/answer/2454000?hl=en


Hope this helps

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can I use managed Placement & Topics In Remarketing Campai

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi sandeep,

The ads that you have in your remarketing campaign, follow the audience/individual not a placement. So your ad will show up on any site that the user is on if they are on your list and eligible to see your ad.

You could restrict your remarketing to certain placements, but then you must realise that they will only see your ad when both conditions are met, namely they are on your remarketing list AND they are on the site.

Standard remarketing campaigns will simply have the audience as a targeting method, with restrictions on frequency capping.

Learn more here:
https://support.google.com/adwords/answer/2454000?hl=en


Hope this helps

Re: Can I use managed Placement & Topics In Remarketing Campai

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey Clynton,

Thanks for your reply! It's really worth fro me.