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Can I use dynamic search ads and normal search ads in same group?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

I am about to start a campaign with both generic keywords having location targeting for 3 cities.. Can I have dynamic search ads and the normal search ads in the same campaign .. 

 

As I will be having some specific ads for the particular city and some generic ads for all cities together. 

 

Please reply. 

 

Thanks 

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Tarun M
September 2015

Re: Can I use dynamic search ads and normal search ads in same group?

Rising Star
# 2
Rising Star

Hi Tarun,

 

Yes, you can certainly use both standard text ads and DSAs in the same campaign. However, if your keywords aren't really performing, DSAs might consume more budget than standard text ads.

 

If you have city specific ads for different set of keywords, I'd suggest creating one campaign per location (with city specific ads) and one campaign with generic ads. This would ensure relevant ads are served.

 

Feel free to write back!

Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Tarun M
September 2015

Re: Can I use dynamic search ads and normal search ads in same group?

Rising Star
# 2
Rising Star

Hi Tarun,

 

Yes, you can certainly use both standard text ads and DSAs in the same campaign. However, if your keywords aren't really performing, DSAs might consume more budget than standard text ads.

 

If you have city specific ads for different set of keywords, I'd suggest creating one campaign per location (with city specific ads) and one campaign with generic ads. This would ensure relevant ads are served.

 

Feel free to write back!

Sumanth Sridhar

Re: Can I use dynamic search ads and normal search ads in same group?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Sumanth for the prompt response.

I will surely start 2 different campaigns , so that can do AB testing and increase funds accordingly with the ROI per campaign..

Thanks !