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Can I use AdWords to direct traffic to my eBay store?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My employer would like to sell more items they have in their eBay store and they would like to use me to do it.

 

I've never set up anything for this kind of account, so my question is two-fold;

1) Can this be done?

2) Is there anything I need to do differently to a standard account setup?

 

Traffic would be driven straight to the eBay store with the hopes of selling the products on it.

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Marked as Best Answer.
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Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Can I use AdWords to direct traffic to my eBay store?

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi @Adrian C

 

Sorry, I should not have assumed there. 

 

In terms of normal account/text ad's then, yes, you should be fine to do this, as long as you are within policy of AdWords - https://support.google.com/adwordspolicy/answer/1316548

 

If you get stuck, then you can contact a Google AdWords employ here - 

 

http://support.google.com/adwords/bin/answer.py?hl=en&hlrm=en&answer=8206

 

they will be able to help you with account-specific questions. 

 

or obviously you can ask any specific questions as a reply to your post here and we can try to assist.

 

Tom

View solution in original post

Re: Can I use AdWords to direct traffic to my eBay store?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi @Adrian C

 

eBay are a marketplace, therefore supply items to Google Shopping. This in turn does not allow individual users of eBay to also list within a Google Merchant Center account. This would be classed as duplicate listing and is against policy.

 

 

Tom

Re: Can I use AdWords to direct traffic to my eBay store?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi @Tom_Wilson, thanks for getting in touch.

I wouldn't be using a merchant center account to do this, I would simply be using a standard PPC account to direct traffic to the eBay page.

Would this still be considered as duplication?

Thanks
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: Can I use AdWords to direct traffic to my eBay store?

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi @Adrian C

 

Sorry, I should not have assumed there. 

 

In terms of normal account/text ad's then, yes, you should be fine to do this, as long as you are within policy of AdWords - https://support.google.com/adwordspolicy/answer/1316548

 

If you get stuck, then you can contact a Google AdWords employ here - 

 

http://support.google.com/adwords/bin/answer.py?hl=en&hlrm=en&answer=8206

 

they will be able to help you with account-specific questions. 

 

or obviously you can ask any specific questions as a reply to your post here and we can try to assist.

 

Tom