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Can I target specific display placements?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there a way to target specific display placements that aren't specifically on the planner? For example, I have a client that would like to be on CNN but only on their weather pages. So if I target placement on the weather page will it only display on the weather page? Or will that not work at all?

1 Expert replyverified_user

Re: Can I target specific display placements?

Top Contributor
# 2
Top Contributor

In principle, yes. - (Assuming that in your ad-group you have the ads in the right size for the ad slots on that page)
However, in the case of CNN.com/ weather - this specific page is not listed on the display planner. When looking at the page,  the ads I see seem to be published through a different ad-network.
You could try and add cnn.cm/weather manually, and check if the system allows that.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Can I target specific display placements?

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Thanks senior MosheTLV. one more thing that is, if everything is ok but there have many competitors for the same website and same page then should be calculate quality score, bid amount right?

Re: Can I target specific display placements?

Top Contributor
# 4
Top Contributor

Md;
Google does not disclose the QS on display network, though it is calculated.
Thus, if the ad is not shown - your only option is to raise the bid. (Within your bidding  limits)

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Can I target specific display placements?

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆
Oh yes. thanks senior.