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Can I specify an ad’s destination based on the type of device?

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# 1
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Can I specify an ad’s destination based on the type of device being used to access the ad?  I.e. can the same ad on mobile direct to a different site than web?

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Can I specify an ad’s destination based on the type of device?

Top Contributor
# 2
Top Contributor
Hi Derek S,

Use {ifmobile:[value]} and {ifnotmobile:[value]} to do this, but both must have the same top level domain. You can not mix display URL top level domains in a single ad group.

Something like this:

Destination URL--
http://{ifmobile:m.example.com}{ifnotmobile:www.example.com}/LandingPage.html

Display URL--
example.com

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Can I specify an ad’s destination based on the type of device?

Top Contributor
# 2
Top Contributor
Hi Derek S,

Use {ifmobile:[value]} and {ifnotmobile:[value]} to do this, but both must have the same top level domain. You can not mix display URL top level domains in a single ad group.

Something like this:

Destination URL--
http://{ifmobile:m.example.com}{ifnotmobile:www.example.com}/LandingPage.html

Display URL--
example.com

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords