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Can I have automatic and managed placement in the same campaign?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone, 

 

I have set up a campaign that has selected themes, placements and keywords and I am wondering if because I have select placements (managed placement) the ads are only showing on those websites? 

 

Is it possible to have managed placements and automatic placement in the same campaign?

 

 

Thanks

Audrée  

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Audrée N
May 2016

Re: Can I have automatic and managed placement in the same campaign?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Hi Audrée,

Yes, it's possible to have both automatic and managed placements in a single campaign.

It's recommended to maintain two different Ad Groups for different type of targeting combinations, so that you can track them separately and their effectiveness as a separately and later on you can know which targeting method is really working for your campaign.

The example for the above scenario can be:

Ad Group 1: Managed placements + keywords
Ad Group 2: Topics (automatic placements) OR Interests + Keywords OR Demographics

Please feel free to raise your doubts.

Thanks,
Sai Muralidhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Audrée N
May 2016

Re: Can I have automatic and managed placement in the same campaign?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Hi Audrée,

Yes, it's possible to have both automatic and managed placements in a single campaign.

It's recommended to maintain two different Ad Groups for different type of targeting combinations, so that you can track them separately and their effectiveness as a separately and later on you can know which targeting method is really working for your campaign.

The example for the above scenario can be:

Ad Group 1: Managed placements + keywords
Ad Group 2: Topics (automatic placements) OR Interests + Keywords OR Demographics

Please feel free to raise your doubts.

Thanks,
Sai Muralidhar

Re: Can I have automatic and managed placement in the same campaign?

Rising Star
# 3
Rising Star

Hi,

Yes it is possible.
Please cross check and opt the check box "Let AdWords automatically find new customers" within Targeting optimization(display network tab)

placements_censored.jpg


Regards
Archit, AdWords Rising Star, Community Profile
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Re: Can I have automatic and managed placement in the same campaign?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi Sai,

Thank you for the answer, the only thing I am wondering is if I set up my campaign that way, in the Ad group 1: Managed placements + keywords, are the ads only gonna show on the websites that I listed that are related to the keywords? For example, if I have ebay listed and I put the keyword makeup, will it only show on the pages that sell makeup? I am new to AdWord and I am unsure about how the keywords work with Display.

Re: Can I have automatic and managed placement in the same campaign?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Audree,

First, a Display Keyword works as a contextual marketing, where if you have
added the placements (websites) manually, then the system will look into
the website whether the placements contain any page with the keyword that
you have specified. So, if you target both Keywords and Placements, it can
be a great way to target relevant placements.

Also, keep in mind that you need to target the placements with Bid Only
method, where your placements will be served as an secondary targeting
method when all the conditions are not. So, that your ads can still run,
even the keywords doesn't match with the webpage's content.

Also, it is recommended to exclude the Site Category Options like Sexually
obsessive, Legal pages, parked domains, and Error pages and Below the fold.
These sites are useless and will consume your money. So, go to Display
network and at the bottom, you can see Site Category Exclusion.

Please feel free to post your doubts here.

Thanks,
Sai Muralidhar