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Can I choose to not run my ad until I am ready to incur the cost?

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# 1
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I am just getting a website built and running, writing content etc. I want to use the keyword tool.

After all, I don't want to run an ad for a site that is not even up and running yet.

2 Expert replyverified_user

Re: Can I choose to not run my ad until I am ready to incur the cost?

Top Contributor
# 2
Top Contributor

Hi @Ron C,

 

Yes, you are always in control of your spend and account operations at all times. You can create your ads / campaigns and pause them until you are ready. 

 

You can use the Keyword Planner by visiting here

 

Kind Regards,

 

James

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Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile


 


 


 

Re: Can I choose to not run my ad until I am ready to incur the cost?

Rising Star
# 3
Rising Star
Apart from the good suggestions by @James_Clemens, I recommend you to set the budget and bids to minimum while setting up the campaign. So that if you forget to pause the campaign/adgroup/ad, only a small cost will be incurred.

Regards
Archit, AdWords Rising Star, Community Profile
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Re: Can I choose to not run my ad until I am ready to incur the cost?

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# 4
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Great tip @Archit