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Can I add search phrase to destination URL, dynamicly, like keywords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi,

 

Can I add the search phrase to destination URL, dynamicly - like dynamic keyword insertion ?

 

Thanks, Peter

4 Expert replyverified_user

Re: Can I add search phrase to destination URL, dynamicly, like keywor

[ Edited ]
Top Contributor
# 2
Top Contributor

Hello there;

Certainly  for DKI;  As for the search terms, I don't know if you cam program that.

 

Moreover; my experience shows that those as have a higher CTR;

In the following link, our colleague TC, Tom (ask PPCBossman), explained all options available;

Check the posts that are marked as solutions:

 

 

Dynamic Keyword Insertion in URLs

https://www.en.adwords-community.com/t5/Improve-results/Dynamic-Keyword-Insertion-in-URLs/td-p/12624

 

[Edit] - Nik is correct. My answer is referring only to DKI

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Can I add search phrase to destination URL, dynamicly, like keywor

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi

Before I answer your question need a little clarification, are you looking to insert search term in to your URL or the keyword? 

If its keyword then Moshe has already replied to your post, if not please post back the answer of above question.

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Can I add search phrase to destination URL, dynamicly, like keywor

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi 

If you are looking to insert search query then it is possible but it will require a little bit of coding and use of Google analytics

Here is what you should do. I am assuming you are using this to land users on search results on your site for your internal search. 

  • your destination URL should be a dummy page lets call it dummy.php and users where you want to land will be search.php?searchq=search query
  • Users will land on this page, where google analytics code on the page will set __utmz cookie
  • You will need to write a code which reads values from this cookie
  • Your code should split cookie values by utmctr= , this value will be your search query 
  • Then you can append this search query at the end of your actual URL search.php?searchq= and 301 redirect user to that page

Hope this makes sense

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Can I add search phrase to destination URL, dynamicly, like keywor

Top Contributor
# 5
Top Contributor

Hi Peter R,

 

Nik has a great suggestion and really demonstrates his knowledge of which analytics cookies do what. I commend him for that--I would not have thought of this. But there is an inherent problem to doing this in this way, and that is secure search.

 

I wasn't quite sure of this, so I did a little test. Using secure search (https), I searched for a keyword that we rank high for in organic, then clicked on the link. I then looked at the __utmz cookie and sure enough, just as I suspected, the key word is "(not%20provided)". I think you will find that better than 50% of all searches are done with secure search. The whole evaluate the cookie and redirect accordingly breaks down at that point unless you default to the actual keyword. This method is no more reliable that reading the query string of the referrer data.

 

If redirect is not what you're after, if you really are looking to quantify and/or qualify search term performance, the search terms report in AdWords UI is still your best bet. Now, I can't say for certain whether the search terms report can tell you what those "not provided" search queries were or if it just doesn't report those queries as "not provided".

 

Best of Luck!

 

Pete

 

 

petebardo -- Deadhead doing AdWords

Re: Can I add search phrase to destination URL, dynamicly, like keywor

Top Contributor
# 6
Top Contributor

@Pete;

>>> "... just as I suspected, the key word is "(not%20provided)". I think you will find that better than 50% of all searches are done with secure search"

 

To summarize:

As much as you like Nik's idea, this would NOT work with a secured search ? - Would it? (In a sense, similar to being unable to send / transfer a search query to Analytics under httpS)

 

-Moshe

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Can I add search phrase to destination URL, dynamicly, like keywor

[ Edited ]
Top Contributor Alumni
# 7
Top Contributor Alumni

Hi Pete / Moshe

Update: For some reasons these screen shots don't load sometimes, you might need to refresh the page

Thanks for your kind words of appreciation. On the point of https:// i would request you to consider following points.

  • I agree when user is logged in this will not work for organic and it will show up as not provided
  • But I believe this question was for paid click and not organic click
  • And with paid click this will work check the following screenshots for the same

This is a search i did for search query "adwords asdasdasd" without quotes on https:// page as displayed in screenshot.

URL for : 1st screenshot http://goo.gl/XOy0q

utmz.PNG

Here is screenshot of cookies on landing page of official adwords page. which shows "adwords asdasdasd" as search query in __utmz cookie. 

URL for scrheenshot2: http://goo.gl/ZoNNo

utmz2.PNG

Hope this makes sense

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Can I add search phrase to destination URL, dynamicly, like keywor

Top Contributor
# 8
Top Contributor

Hi guys.

 

You can certainly read and split cookies, but you can also read the "q" parameter in the referrer string and this where you'll find the value of the search query. Of course, for paid clicks only. Organic clicks don't show you anything, hence the (not provided) in your reports.

 

Paid clicks first go to Google and then are redirected to the destination website and the referrer ends in &adurl=http://www.example.com&rct=j&q=search+query

 

Anyway, why would you like to redirect to a page with the query string in the URL? I mean what's the use case?

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Can I add search phrase to destination URL, dynamicly, like keywor

Top Contributor Alumni
# 9
Top Contributor Alumni

HI

As per Calin's Idea you can also use q= parameter from referrer or cookies as per your wish. I like the cookies and milk Smiley Happy. But thats just me.

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Can I add search phrase to destination URL, dynamicly, like keywor

[ Edited ]
Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

Hi Nik,

I would like to try this method can you help me in with your method. Is this still possible?