AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.7K members online now
1.7K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Campaign suddenly stalled

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 Hi

 

19/2: 1582 clicks

20/2: 1151 clicks

21/2: 1201 clicks

22/2: 101 clicks

 

What could cause this sudden drop? I did not change my settings during that time.

 

Today, I tried increasing the TARGET CPI, with no effect.

 

Any ideas?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Mad H
February 2017

Campaign suddenly stalled

Top Contributor
# 4
Top Contributor

I would try playing with your bid.  Raise it up a little, and then over a few days you can lower it again.

View solution in original post

Re: Campaign suddenly stalled

Top Contributor
# 2
Top Contributor

Hi @Mad H,

 

It could be a number of reasons really. I'd suggest checking the status of your ads, just in case some have been disapproved since running. If your ads are fine, it's worth checking to see whether there are any issues with your keywords.

 

Alternatively, have you included any negative keywords which might be causing a conflict?


ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Campaign suddenly stalled

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi @ScottyD

Thanks for your reply. I haven't changed my keywords or used any negative keywords. The ad has not been disapproved either. It's a mystery to me. One day 200 installs, next day 6 installs. Smiley Sad

Marked as Best Answer.
Solution
Accepted by topic author Mad H
February 2017

Campaign suddenly stalled

Top Contributor
# 4
Top Contributor

I would try playing with your bid.  Raise it up a little, and then over a few days you can lower it again.

Campaign suddenly stalled

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

@Shanee_Kirk Thanks, will try.

Campaign suddenly stalled

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

I increased my bid from £0.30 to £1 and the effect was immediate. Thanks!