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Campaign strategy plan

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I would be interested in what to do before starting an adwords campaign.

 

If I'm concentrating on conversions, and I have two types of conversions on my landing page (1 standard, and 1 pro). What calculations should i make before starting? (for ex. ROI) And what tools should i use? I tried traffic estimator, but based on the keywords i've selected, CPC on some keywords are just to high. I'm very new to adwords, but first i would like to make a plan, so how should I calculate ROI? I should also include how much that sale costs me, revenue etc...

 

Pls, could someone write me the steps to make with examples? That would help me a lot Smiley Happy

Thx in advance

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Accepted by topic author Mihaela R
September 2015

Re: Campaign strategy plan

Top Contributor
# 4
Top Contributor

Have you read Jon's series of articles?

 

Where to Start (I) - Before you begin with AdWords

 

First Things First or "Don't Forget Your Site"

 

And there are a few other very good ones!!

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

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Re: Campaign strategy plan

Top Contributor
# 2
Top Contributor

Hello; welcome;

have you looked at the user articles section of the community. (On the upper navigation bar)

Plenty of advice and tips on campaign strategies there;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Campaign strategy plan

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes, and I didn't find an answer for my question... It's all about optimising campaigns, setting up an ad, etc, but not about the steps to make before starting that campaign.

Marked as Best Answer.
Solution
Accepted by topic author Mihaela R
September 2015

Re: Campaign strategy plan

Top Contributor
# 4
Top Contributor

Have you read Jon's series of articles?

 

Where to Start (I) - Before you begin with AdWords

 

First Things First or "Don't Forget Your Site"

 

And there are a few other very good ones!!

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Campaign strategy plan

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Great Smiley Happy
Thanks a lot!