Hi, I'm running my first search and display campaign. I see that my clicks and total cost so far is around 34 and $40.00 but when I go to view the ad group statistics I only see 2 clicks and around $4.00 cost. The rest of the clicks and cost seem to come from the display network. Can I view those display network statistics? Also is it better to split the my search and display campaign into one search campaign and one display campaign?
Re: Campaign statistics
Yes, you can view Display Network Stats under Display Network>Placements. You'll find a list of automatic placements (websites) on which your ads were shown, by matching your keywords to the theme of websites on the Display Network.
I'd suggest splitting up the campaigns to ensure dedicated budget allocation for both the networks.
Hope that helps!