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Campaign & Adgroup Question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Confused about setting up a new campaign...

 

I would like to set up a new campaign and target specific areas of new york city like  specific boroughs and neighborhoods in those boroughs.

 

1) how many keywords should be placed in a adgroup to start with for newbie should i start with 5 - 10 per adgroup

 

2) if I am targeting staten island specific neighborhoods - should i set up different adgroups for each neighborhood to make it better targeted and will it increase quality score ?

 

Example: lets says I would like to target 3 areas which are midland beach, south beach , ocean beach areas should i set up 3 different adgroups for these areas such as ; the adgroup below is for staten island

 

OCEAN BEACH ADGROUP

 

sell house quick ocean beach

sell house fast ocean beach

sell house cash ocean beach

sell house now ocean beach

house cash buyer ocean beach

 

 

SOUTH BEACH ADGROUP

 

sell house quick south beach

sell house fast south beach

sell house cash south beach

sell house now south beach

 

3) once i set up some adgroups should the above adgroups go into lets say SELL HOUSE NEW YORK CAMPAIGN - regardless if i set up different adgroups lets say for manhattan , bronx and queens then all of these sepearte adgroups would be placed into the sell house new york campaign ....confused if i should set up a campaign group by areas of the city like bronx, statent island etcccc

 

Note:

 

Am i on track on setting new adgroups to maximize quality score and click through rates

 

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Eric (Google Employee)
September 2015

Re: Campaign & Adgroup Question

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

You'll set up your Campaign "SELL HOUSE NEW YORK CAMPAIGN" first. that will allow you to add your Ad Groups.

I would suggest not using broad search term for your phrases as your add could possibly show for a whole multitude of irrelevant searchs.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric (Google Employee)
September 2015

Re: Geo Targeting setting

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello again ppcnewbie;


Geo targeting setting is at campaign level: when geo-targeting, you will need to set a different campaign for each borough in NYC.

As for the keywords match types: I would recommend this Wiki article by Tom

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric (Google Employee)
September 2015

Re: Campaign & Adgroup Question

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

You'll set up your Campaign "SELL HOUSE NEW YORK CAMPAIGN" first. that will allow you to add your Ad Groups.

I would suggest not using broad search term for your phrases as your add could possibly show for a whole multitude of irrelevant searchs.

Marked as Best Answer.
Solution
Accepted by Eric (Google Employee)
September 2015

Re: Geo Targeting setting

[ Edited ]
Top Contributor
# 3
Top Contributor

Hello again ppcnewbie;


Geo targeting setting is at campaign level: when geo-targeting, you will need to set a different campaign for each borough in NYC.

As for the keywords match types: I would recommend this Wiki article by Tom

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Geo Targeting setting

Zee Community Manager
Community Manager
# 4
Zee Community Manager
Community Manager

Hi ppcnewbie,

 

Check this thread where the user had a similar question to yours. And there is also a very good article written by our Top Contributor, Scott, on Location targeting and one more article by another Top Contributor, Kim on Keywords.

 

For more visit the Wiki articles page: http://www.en.adwords-community.com/t5/Set-up-and-basics/tkb-p/New-to-Google-AdWords%40tkb.

 

Best,

Zee
G+

Re: Geo Targeting setting

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you for your links was also helpful

Re: Geo Targeting setting

Zee Community Manager
Community Manager
# 6
Zee Community Manager
Community Manager
Great. Smiley Happy

Good luck,
Zee
G+