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Campaign Set Up

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys, I'm setting up a GDN campaign which targets users in New Zealand, Australia, Singapore, Hong Kong. Is it better that I set up campaigns for each location or should I set up one which targets them all? Keywords and ad creative is going to be the same for each location.

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Accepted by topic author Alex S
March 2017

Campaign Set Up

Rising Star
# 3
Rising Star

Hi Alex,

 

Usually different countries will provide different results. By giving them their own campaigns, you can adjust budgets and bids.

 

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Campaign Set Up

Top Contributor
# 2
Top Contributor

I usually set them up by region, also thinking about time zones.  Otherwise it's hard to control what budget goes to each country/region.  I would group AU/NA together and Singapore/HK together.  

 

It also depends on your total budget.  Do you have enough budget to spread between two campaigns?

Marked as Best Answer.
Solution
Accepted by topic author Alex S
March 2017

Campaign Set Up

Rising Star
# 3
Rising Star

Hi Alex,

 

Usually different countries will provide different results. By giving them their own campaigns, you can adjust budgets and bids.

 

Campaign Set Up

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks Rob, that's what I was thinking. I will set them up separately.

Campaign Set Up

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks Shanee! I think I'll set each region up separately but time zones is definitely something I will remember and think about for future campaigns! Thank you!

 

Campaign Set Up

Visitor ✭ ✭ ✭
# 6