AdWords
1.7K members online now
1.7K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Campaign Organization

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi!

I would like to get advice and any recommendation for the following scenario.
I run a small business and I offer only one type of product - Smartphones, but since there are many different types/models of smartphone (Samsung, Huawei, Lenovo and etc) should I organize them in different campaigns or simply to create only one campaign with different ad groups and keywords for each type of Smartphone?

Any advice is greatly appreciated Smiley Happy

Have a great day,

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Marija Hris
April 2016

Re: Campaign Organization

Rising Star
# 3
Rising Star

Hi Marija a,

 

I assume you've cited smartphone as an example here. A few important features are at campaign level - like budget, geo targeting, etc and it depends on your strategy to use them differently or keep it common for all products.

 

Let's say you'd like to define a daily budget for each brand (like samsung $10, Huawei $5 and so on): Creating multiple campaigns would help you do this. Having all products in the same campaign wouldn't allow a dedicated budget. Same goes for geo location and other campaign level features.

 

For easy reporting and managing as well, I'd suggest having brand specific campaigns, further divided into model specific ad groups. More about account structure here.

 

Cheers,

Sumanth

Sumanth Sridhar

View solution in original post

Re: Campaign Organization

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Marija,
IMO best option would be keep one campaign and create separate ad group for each smartphone models / Brand.

Thanks

Marked as Best Answer.
Solution
Accepted by topic author Marija Hris
April 2016

Re: Campaign Organization

Rising Star
# 3
Rising Star

Hi Marija a,

 

I assume you've cited smartphone as an example here. A few important features are at campaign level - like budget, geo targeting, etc and it depends on your strategy to use them differently or keep it common for all products.

 

Let's say you'd like to define a daily budget for each brand (like samsung $10, Huawei $5 and so on): Creating multiple campaigns would help you do this. Having all products in the same campaign wouldn't allow a dedicated budget. Same goes for geo location and other campaign level features.

 

For easy reporting and managing as well, I'd suggest having brand specific campaigns, further divided into model specific ad groups. More about account structure here.

 

Cheers,

Sumanth

Sumanth Sridhar

Re: Campaign Organization

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Many thanks @Sumanth Sridar Smiley Happy

I share the same opinion as you, cause each Brand (Samsung, Lenovo, Huawei) has many models which in my case are ad groups Smiley Happy

Thanks again