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Campaign Audience Vs. Ad Group Audience

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is it possible to have a country in the Campaign Audience and have Specific Locations of the country in the different Ad Groups?

 

i.e. USA as Campaign Audience

Ad Group 1 => Nebraska (with specific keywords for this area)

Group 2 => Illinois (with specific keywords for this area)

Ad Group 3 => Florida (with specific keywords for this area)

 

Highly appreciate your feedback!

 

God Bless You All!!

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Gustavo M
September 2016

Campaign Audience Vs. Ad Group Audience

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Gustavo,

 

It is not possible to target different locations per adgroup in one campaign. If you wish to do this, I suggest creating separate campaigns for each location you wish to target. 

 

Ex, Campaign 1 = Nebraska

Campaign 2 = Illinois

Campaign 3 = Florida

 

I hope this helps!

 

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Marked as Best Answer.
Solution
Accepted by topic author Gustavo M
September 2016

Campaign Audience Vs. Ad Group Audience

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Gustavo,

 

It is not possible to target different locations per adgroup in one campaign. If you wish to do this, I suggest creating separate campaigns for each location you wish to target. 

 

Ex, Campaign 1 = Nebraska

Campaign 2 = Illinois

Campaign 3 = Florida

 

I hope this helps!

 

Re: Campaign Audience Vs. Ad Group Audience

Rising Star
# 3
Rising Star

@Gustavo M

 

Geo-targeting is done on the campaign level.  While you could target USA only, and then do state themed keywords on the adgroup level, you'd most likely see better results by doing state level campaigns if that's important to accomplishing your goals.