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Callout Duplication - is it about the entire 25char or partial words?

Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭

Hello,

 

From this page :

 

https://support.google.com/adwordspolicy/answer/6084196?hl=en

 

I understand that we should make the Callout text in a manner as not to duplicate it with the actual Ad text or the Sitelinks text.

 

What I do not understand from there is if the rule applies to comparing the full string of text of the call out extension (25 characters) to a line in the ad text ( which has up to 25 or 35 characters) and to a full line in the Sitelink text (also up to 25 char).

 

So a duplication occurs when ?

1) Entire 25 char string duplication only ? When the entire text from the Callout is found inside a line of the text Ad or

2) Also partial duplication from less characters ? When only parts of the Callout , lets say 2 words of 15 characters out of 25 from the Callout are repeated in the Ad text.

 

Thank you

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Callout Duplication - is it about the entire 25char or partial wor

Top Contributor
# 2
Top Contributor
Hi Adrian,

I have overlapping text in some callouts vs ad copy and sitelinks, however not full overlap (exact duplication). Have had no issues with disapproval at all.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adrian B
September 2015

Re: Callout Duplication - is it about the entire 25char or partial wor

Top Contributor
# 2
Top Contributor
Hi Adrian,

I have overlapping text in some callouts vs ad copy and sitelinks, however not full overlap (exact duplication). Have had no issues with disapproval at all.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Callout Duplication - is it about the entire 25char or partial wor

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Ok, thank you.