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Call to action and shopping merchant

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# 1
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1)If ill create Call to action overlay on my own video through google adwords and viewers will engage , click and come to my site then will it be free for lifetime ?

2) Should i have to necessary register my online shopping website on google merchant ? I have 2 questions on relating to that -
-If i want to make shopping cards on the videos to redirect traffic to my site then will i have to add my site to google merchant , cant add my shopping site in cards without adding my site to google merchat ?
-And lets say if i dont want to create cards on my videos on youtube channel then i dont need to necessary to add my site on google merchant , then why people registers their website on google merchant.

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Accepted by Mini-CM (Community Manager)
December 2015

Re: Call to action and shopping merchant

Community Manager
# 7
Community Manager

Hi abhi,

 

1) All support options are not available at all times. If it says that video chat is open now and you cannot enter the chat, you may need to try clearing your cache and cookies or switching to another internet browser.

2) Could you please provide the URL for the page you took the first screenshot from? Not sure where this is.

3) You cannot make someone else's exact image ad your own on a display campaign, no. But you can make those image sizes and choose YouTube as a placement. Full supported image size list is here.

 

Cassie

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Re: Call to action and shopping merchant

[ Edited ]
Top Contributor
# 2
Top Contributor

(1) cost for the ad is per-view or per-click -- there are no free video-ads.

(2) linking to a merchant-center-account is not required for creating

or showing any standard video-ads -- such as cards or overlays;

optionally linking to an existing merchant-center-account,
allows a merchant's existing e-commerce inventory data --
that is already being submitted for product-listing-ads --
to be used automatically, by google, to help create a video-ad.

when linking to an existing merchant-center
products-feed for video-ads, there are three
types of shopping-video-ads available:
(a) shopping-cards;
(b) trueview-for-shopping,
(c) youtube-shopping-ads.

in particular, if shopping-cards are used, shopping-cards will
automatically replace any other video-cards or call-to-action
overlays, that were created for a specific video.

Re: Call to action and shopping merchant

[ Edited ]
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# 3
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1)And another thing i want to know is can i target people in display image ad campaigns on youtube via citywise ?
I mean put like 50 cities name in target audience in adwords campaigns.

2)Google gives free setup , but what if i dont like the campaigns set by them ?
Will they change the person who set my campaigns and hand over my camapaigns to the another guy.
And how can i tell them that plz. do the best campaign for my site.I mean they r doing like millions of campaigns then why they will do more effort in increasing the performance of my campigns.

p.s May be u think some questions r silly , but if possible then plz, reply by one by one as it will help me to understand things clearly as m new to adwords.

Re: Call to action and shopping merchant

Top Contributor
# 4
Top Contributor
(1) details are currently here:
https://support.google.com/adwords/answer/2472735
https://support.google.com/adwords/answer/3481092

(2) details are currently here:
https://support.google.com/adwords/answer/2454017
https://support.google.com/adwords/answer/1722043

(3) generally, an ad's performance is based on the bid and quality;
if someone else is handling the ad's details, the best likely course
would be to have a one-on-one discussion as to what effort they
will be putting into the ad campaign and any related billing.

otherwise, the best likely course would be to simply contact google directly:
https://support.google.com/adwords/answer/8206
https://support.google.com/adwords/answer/1385067

Re: Call to action and shopping merchant

Community Manager
# 5
Community Manager
Hi abhi,

1. Just to elaborate a bit on Celebird's correct answers: call-to-action overlays do not cost extra, but the feature is only available to advertisers, and you cannot run video ads without paying for them. An alternative for adding overlays to non-promoted videos is to use interactive cards: http://youtubecreator.blogspot.com/2015/03/make-your-videos-even-more-interactive.html

2. Yes, you can set up a Display Only campaign, have a manual placement of youtube.com, and set up location targeting in your Settings tab.

3. There are many different programs Google has for new advertisers, so you would need to ask that team specifically who offered to help you get started about what their options are. Typically you cannot just request a different person to set up a campaign for you if you don't like the first one; the specialist will work with you to understand your advertising goals, get you started with a basic campaign, and then it is up to you to manage it from there, or call into AdWords help using the links Celebird described above.

Good luck!
Cassie

Re: Call to action and shopping merchant

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# 6
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Thanks CassieH for ur Reply ,

Can u tell me these things also -

-how can i do video chat with adwords because when m clicking on video chat it keeps me redirecting on the same page.

-See this 2 pics i attached , In pic 1 it clearly stated that no can make overlay image ads which covers all background colour or in other way it must be transparent 80% alpha and if not then it will be not acceptable.
Then why in pic 2 advertiser was able to do campaigns on youtube in which his image is covering all the background or say his image is not transparent which is against adsense rules ?
Pic1 -http://i.imgur.com/PxpMKg8.png
Pic2- http://i.imgur.com/gW844H1.png

p.s And the most imp. thing i want to know ( because i still did not get the answer for this ) , can i make pic2 image exactly in display ad campaign for advertising on youtube.

Waiting for ur Reply
Thank You.
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
December 2015

Re: Call to action and shopping merchant

Community Manager
# 7
Community Manager

Hi abhi,

 

1) All support options are not available at all times. If it says that video chat is open now and you cannot enter the chat, you may need to try clearing your cache and cookies or switching to another internet browser.

2) Could you please provide the URL for the page you took the first screenshot from? Not sure where this is.

3) You cannot make someone else's exact image ad your own on a display campaign, no. But you can make those image sizes and choose YouTube as a placement. Full supported image size list is here.

 

Cassie

Re: Call to action and shopping merchant

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# 8
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Sorry for my late reply Cassie.
Ya i can provide u url plz. give me 2 days because m collecting other info also, as i need to ask some more query from u.