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Call Tracking - what counts as a call?

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# 1
Follower ✭ ☆ ☆

Hey all,

 

I have call conversion tracking set that if someone clicks my call extension and has a call that lasts more than 20 seconds, it counts as a conversion on AdWords.

My question is: If someone clicks my call extension, and stays on hold for 20 seconds but no one picks up, will Google still count that as a conversion? Or does the phone call need to actually be picked up for it to count?

 

Thanks in advance!

 

APRIL

2 Expert replyverified_user

Call Tracking - what counts as a call?

Top Contributor
# 2
Top Contributor

This depends on the type of tracking system you installed. With a  Google forwarding number the count starts once the call is connected.

https://support.google.com/adwords/answer/2454052

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Call Tracking - what counts as a call?

Top Contributor
# 3
Top Contributor

I'm guessing that in most cases it will count as a conversion.  If you check the dimensions tab and "view call details" you can see the total number of calls (including the ones not counted as a conversion).  This might help you figure out your answer.  It will show missed calls as well.