AdWords
5.6K members online now
5.6K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Call Only Campaign Low Impressions and Clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Since I run my Call Only Ads, I noticed that my impressions and clicks decreased. There came a point that I got no click for a day and my impressions were too low. I have a good position, average CTR and ad relevance. My QS are not that low. 

 

Anyone could help me figure this out?

 

Thanks!

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author Reinne
September 2015

Re: Call Only Campaign Low Impressions and Clicks

Top Contributor
# 2
Top Contributor

Hi @Reinne,

 

Welcome to AdWords Community.

 

As you say if your CTR and QS is fine enough but you are not getting good number of clicks and impressions, I would advise you to have two things - include more keywords to expand your targets, and aim higher ad positions by bidding a bit more aggressively. If you are using exact matches, loosen it a bit to have more exposures for your ads. May be switching from exact to phrase?

 

My two cents!

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Call Only Campaign Low Impressions and Clicks

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆
Hi Reinne,

Welcome to AdWords Community !!

Agree with Ratan and you can also cross check your budget and increased the campaign budget.

Thanks,
Anand Kumar

Re: Call Only Campaign Low Impressions and Clicks

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Hi @Ratan-Jha,

Thanks for the prompt answer! Maybe I'll try to do that. Smiley Happy

Re: Call Only Campaign Low Impressions and Clicks

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
HI @Anand,

Thanks for your reply. Great idea, I'll try yours and @Ratan-Jha's solution. Smiley Happy

Call Only Campaign Low Impressions and Clicks

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆

This is a great solution.  Reason being, when I switched my clients well optimized campaign to call only the impressions dropped way down.  Since its call only, I can loosen up the keywords a bit because I'm getting the call even if though the search query was broad.  Thanks!!!