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CTR & Conversions rates Benchmarks

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# 1
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Hello,

Is there any benchmarks, such as the one here  http://www.richmediagallery.com/resources/benchmarks/ or maybe surveys, articles  with more figures on verticals markets rates  to get an idea about  average CTR / Conversions rates on GDN  ?

 

Thanks a lot for your help..

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Marked as Best Answer.
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Accepted by topic author garguier s
September 2015

Re: CTR & Conversions rates Benchmarks

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# 2
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Hello,

 

First let's understand how attribution is done in AdWords : the last click on a Paid Ad , before a conversion, gets all the credit for a conversion , as explained here :

 

https://support.google.com/analytics/answer/2679221?hl=en

 

This study helps you choose an industry and country to find out if the Display network clicks is more a Last interaction (a measured conversion in Adwords) or more an assist click :

 

http://www.google.com/think/tools/customer-journey-to-online-purchase.html?utm_medium=post_042513&ut...

 

The particular settings and exclusions of a campaign make it impossible to give such data as statistical OK CTR or conversion rates. However there are some independent non-official studies if you search for "ctr rate display network adwords"

 

Include some negative keywords to lower the impression count for pages which could be irrelevant for your services/products.

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Marked as Best Answer.
Solution
Accepted by topic author garguier s
September 2015

Re: CTR & Conversions rates Benchmarks

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

First let's understand how attribution is done in AdWords : the last click on a Paid Ad , before a conversion, gets all the credit for a conversion , as explained here :

 

https://support.google.com/analytics/answer/2679221?hl=en

 

This study helps you choose an industry and country to find out if the Display network clicks is more a Last interaction (a measured conversion in Adwords) or more an assist click :

 

http://www.google.com/think/tools/customer-journey-to-online-purchase.html?utm_medium=post_042513&ut...

 

The particular settings and exclusions of a campaign make it impossible to give such data as statistical OK CTR or conversion rates. However there are some independent non-official studies if you search for "ctr rate display network adwords"

 

Include some negative keywords to lower the impression count for pages which could be irrelevant for your services/products.

Re: CTR & Conversions rates Benchmarks

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# 3
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Tks Adrian B