CPM for & 'Search and Display Network-All Feature' campaign?[ Edited ]
September 2013 - last edited September 2013
I want to setup 1 campaign for which I would like to choose "Search & Display Network - All Features" option. My bidding choice is cost per thousand impression (CPM) over CPC. Is it available for this type of campaign?
Re: CPM for "Search & Display Network-All Feature&
Hello Ashok P ! Welcome to the Community,
No CPM bidding it is not available for your choice. It is explained here : link
"CPM bidding, like CPC manual bidding, lets you set bids at the ad group level, or for individual placements. Note that CPM bidding is only available for the following campaign types:
- "Display Network only - All features"
- "Display Network only - Remarketing""
Re: CPM for & 'Search and Display Network-All Feature' campaign?
Welcome to the adwords Community
In addition to the great point received by Adrian. I would like to some point here.
It is a good practice to create two separate campaigns for both the networks.
That will help the better campaigns optimization, as both network requires different strategy. Also, you can easily use both bidding option CPC and CPM in Search and Display Networks Respectively.
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