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CPM for & 'Search and Display Network-All Feature' campaign?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to setup 1 campaign for which I would like to choose "Search & Display Network - All Features" option. My bidding choice is cost per thousand impression (CPM) over CPC. Is it available for this type of campaign? 

1 Expert replyverified_user

Re: CPM for "Search & Display Network-All Feature&amp

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Ashok P ! Welcome to the Community,

 

No CPM bidding it is not available for your choice. It is explained here : link

 

"CPM bidding, like CPC manual bidding, lets you set bids at the ad group level, or for individual placements. Note that CPM bidding is only available for the following campaign types:

  • "Display Network only - All features"
  • "Display Network only - Remarketing""

Re: CPM for & 'Search and Display Network-All Feature' campaign?

Top Contributor
# 3
Top Contributor
Hi Ashok,

Welcome to the adwords CommunitySmiley Happy

In addition to the great point received by Adrian. I would like to some point here.

It is a good practice to create two separate campaigns for both the networks.

That will help the better campaigns optimization, as both network requires different strategy. Also, you can easily use both bidding option CPC and CPM in Search and Display Networks Respectively.




--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: CPM for & 'Search and Display Network-All Feature' campaign?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks guys.
Just to be sure.
Can we or can we not use CRM bidding for Search ads?
Is there anyway to do this pls?
Thanks
Seb

Re: CPM for & 'Search and Display Network-All Feature' campaign?

Collaborator ✭ ✭ ✭
# 5
Collaborator ✭ ✭ ✭
CPM is for Display Network Only, not for Search .