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CPM and CPC bidding on search network campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

CPM versus CPC bidding how much does it cost on average and what are the disadvantages?

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Marked as Best Answer.
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Accepted by topic author Shire L
September 2015

Re: CPM and CPC bidding on search network campaigns

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
CPM is only available on the Google Display Network. If you are focused on impressions not clicks or traffic and mainly interested in increasing brand awareness, CPM will be the best choice for you.

I highly recommend you to go through this article about how to determine a bid strategy based on your goals:- https://support.google.com/adwords/answer/2472725

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Shire L
September 2015

Re: CPM and CPC bidding on search network campaigns

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
CPM is only available on the Google Display Network. If you are focused on impressions not clicks or traffic and mainly interested in increasing brand awareness, CPM will be the best choice for you.

I highly recommend you to go through this article about how to determine a bid strategy based on your goals:- https://support.google.com/adwords/answer/2472725