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CPC calculation

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi all,

 if i run a display campaign with CPM bidding strategies, then how google calculate its CPC?

what will be the cost of the click.?

Re: CPC calculation

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Bhupendra,

 

Welcome to Adwords Community !

 

CPM(Cost-Per-Impression) Campaigns are charged based on number of impressions. It is calculated as cost per thousand impressions. So, It doesn't matter how many clicks are generated, you will be only charged for impressions.

 

Hope this helps you !

Re: CPC calculation

Community Manager
# 3
Community Manager
Thanks John Paul.

Hi Bhupendra,

Does that answer your question? Is the CPM concept now clear to you? If not, do reply here.

Thanks,
Mini