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CPC VS CPC , which is better?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Which one is the best bid strategy, CPC OR CPM ?

CPC VS CPC , which is better?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi Shailesh,

 

Depends on what your marketing goal is.

 

CPC (Cost Per Click) is useful for driving traffic to your website.

CPM (Cost Per Thousand Impressions) is useful for branding campaigns where you're not too bothered about clicks.

 

Hope this helps,

 

CPC VS CPC , which is better?

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi Shailesh,

 

As Matthew said, your marketing goal is definitely a factor in deciding which bidding method is most useful. CPC aids in generating traffic to your website and will not cost you anything unless your ad is clicked on. On the other hand, CPM is good in building brand awareness. Most new business owners might choose to use the CPM bidding strategy while people seeking to get a Return on Investment may use CPA or CPC. Bidding strategy is simply dependent on the advertiser's goal.  

 

If you are still undecided as to which strategy you would prefer to use, you should make two campaigns, one CPC and one CPM and alternate between each one for at least 4 weeks. That way you might be able to see which one works best.

 

Hope this helps!