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CPC Confusion

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# 1
Visitor ✭ ✭ ✭

if i run a ppc campaign (with cpc bid @25inr ) and daily budget at 650 inr , and if i get only a few clicks where will the rest of amount be used ? 

P.s - im a beginner and i know this sounds dumb !

1 Expert replyverified_user

Re: CPC Confusion

Top Contributor
# 2
Top Contributor



In simple words, if you have set a daily budget, AdWords won't exceed that but in case your daily spend is less than what you are setting as your daily budget, then you should be trying to add more keywords and expand your marketing efforts.


Nothing will happen (in general) if your costs are less than your daily budget.


Also note that some days, your cost might increase upto 20% more than what your daily budget is but at the end of the month the total cost will be near to what you have set as your Daily Budget. This is called Overdelivery.


Read more on Daily Budget here:



Re: CPC Confusion

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Sagar,

Welcome the the adwords community.

As a new advertiser I would suggest getting started here:

But to answer your question. You will only be charged for what you spend. If you only receive 10 clicks at $1 you will only be charged $10 even if your budget is set at $1000. the remaining credit will stay in your account.

Adwords will not just take your credit, it must be spent on valid clicks.

Good Luck and welcome.