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CPA as my Ads

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

May I know if I using CPA as my Ads, the searcher click on the ads but not having sign up or purchase, will it cost for me? 

 

 

Thanks!

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Yi H
September 2015

Re: CPA as my Ads

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hi Yi,

Your cost is set by you. So whatever you are willing to pay is what you will be charged. If you instead are asking if the CPC will be the same then the answer is slightly more complicated but in short: No you will not be charged the same.

CPC bidding uses your set CPC whereas CPA bidding will adjust your CPC in relation to the likelihood of a user converting. So you will pay more for someone who is likely to convert and less for someone who is not.

On a different note though, without a conversion point you can't use Conversion optimiser and CPA bidding would be irrelevant.

Good Luck

View solution in original post

Re: CPA as my Ads

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Yi H,

Yes, You will still be charged, you will pay for each click that you accumulate.

Learn more here:
https://support.google.com/adwords/answer/2472713?hl=en

Hope this helps

Re: CPA as my Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
HI Clynton,

Thanks for reply my question. May I know is the cost is same as i bid for the CPA?
Marked as Best Answer.
Solution
Accepted by topic author Yi H
September 2015

Re: CPA as my Ads

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hi Yi,

Your cost is set by you. So whatever you are willing to pay is what you will be charged. If you instead are asking if the CPC will be the same then the answer is slightly more complicated but in short: No you will not be charged the same.

CPC bidding uses your set CPC whereas CPA bidding will adjust your CPC in relation to the likelihood of a user converting. So you will pay more for someone who is likely to convert and less for someone who is not.

On a different note though, without a conversion point you can't use Conversion optimiser and CPA bidding would be irrelevant.

Good Luck

Re: CPA as my Ads

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Clynton,

thanks a lot for helping me solving problem!

Bless u have a nice day!