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# 1
Visitor ✭ ✭ ✭

Hello, I'm using the keyword planner to put together an adwords strategy.


I already know that you can see average clicks per month (10-100, 100-1000 etc)

How can I calculate the average clicks per DAY?


I was doing the following calculation, for example monthly average of 10-100:


100 + 10 = 110/2 = 55 (average value of the monthly average)

55/30 (days of the month) = 1.83 = clicks per day.


Is the calculation right?

1 Expert replyverified_user


Top Contributor
# 2
Top Contributor



The keywords planner gives you the estimate of the exact match keywords.

Thus, first identify all possible keywords and their monthly volume . Then multiply it by 7, because you may run the campaigns in BMM and phrase match. Finally you have to assume the CTR, based on the Brand terms, generic terms and competitors keywords based on industry standard.


E.g You get the Monthly Search Volume of certain keywords are X.


Then Total Impression you may receive 7X (Including all match type keywords)

Now, assuming CTR is 2% then calculate your Estimated Clicks.



--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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