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CAPITALIZING proper names in ads

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

this is my firs question at adwords community please be tolerant Smiley Happy

 

I found few concurent ads which use their company name capitalized and also keywords... - I'm almost sure it's against AdWords terms and policy, I;ve tried it before but most of such ads were rejected... please give me dome advice how is it possible that somone is using "tricks" I'm not allowed....

 

I'm not sure if it's relevant but ads are targeted for poland and language is polish.

 

capital letters in ads...

2 Expert replyverified_user
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Accepted by Theresa_Zook (Rising Star)
September 2015

Re: CAPITALIZING proper names in ads

Top Contributor
# 2
Top Contributor

Generally speaking, CAPITALIZING proper names is against the excess capitalization rule and will get your ad disapproved.

 

However, some companies have trademarked their name as all caps. While anyone can apply for an exception to this rule, it is usually only granted in this case to protect trademarks.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

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Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: CAPITALIZING proper names in ads

Top Contributor
# 2
Top Contributor

Generally speaking, CAPITALIZING proper names is against the excess capitalization rule and will get your ad disapproved.

 

However, some companies have trademarked their name as all caps. While anyone can apply for an exception to this rule, it is usually only granted in this case to protect trademarks.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: CAPITALIZING proper names in ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

petebardo: I'm not sure if you checked attached image last ad word "SCHODY" is simply "stairs" in my campain it's main keyword... what I saw today made me a bit confused about respecting rules and ad aceptation mechanism...

Re: CAPITALIZING proper names in ads

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Strangly enough  DKI  still offfers you the opportunity to (ab)use All Caps.

In the Netherlands All Caps is not only approved for trademarks but also allowed when the word is used consitently in All Caps on the website and other publications even when it's not a Trademark. Approvement is decided  by a human.

 

Perhaps something simular in Poland ?

 

Re: CAPITALIZING proper names in ads

Rising Star
# 5
Rising Star

Good morning, RadekM.

 

There's no rule against capitalizing proper names in ads. What you're thinking of may be the Display URL for the ad--AdWords does not allow you to capitalize the root string of the URL.  The "http://www.companyname.com" part will be shown in all small letters.

 

Aside from that, standard capitalization is not only allowed, it's encouraged in ads.

 

Hope that helps!


Theresa
Google AdWords Top Contributor
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