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Building display contextual campaigns

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Dear all,

Where do I take the keywords from to build display contextual campaigns?

 

I am assuming I should take the most relevant keywords of my search campaigns, is that correct?

 

Thanks for your help!

 

floriana

3 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Building display contextual campaigns

Top Contributor
# 2
Top Contributor

Hi Floriana,

 

"I am assuming I should take the most relevant keywords of my search campaigns, is that correct?"

 

That's a good idea to start with if you have already built some stats in Search. Yup, take the most fruitful keywords you've tested on the Search Network.

 

Best,

Lakatos

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Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Building display contextual campaigns

Top Contributor
# 3
Top Contributor

Hi Floriana,

 

Without question, search is a very good place to start and you may not need any more than that.

 

But, if you're looking for some additional ideas, you can also use the 'Contextual Targeting Tool'.

 

This is a nice article covering many aspects of 'Choosing Keywords for your Display Network Campaigns' as well as using the 'Contextual Targeting Tool'.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Building display contextual campaigns

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hey Floriana,

 

I agree with Lakatos, if you already have a search campaign running, then use these as long as they are performing well and will accomplish your targeting goals on the display network.

 

You can discover new keywords with Google's Keyword Tool or even dig down into specific websites if you like to target individually or in addition to contextually targeting. You can do this with Google's Ad Planner Tool.

 

You can also look at your search query reports both in Google AdWords & Google Anlytics (if linked) for additional ideas.

 

Thanks,

 

BI

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Building display contextual campaigns

Top Contributor
# 2
Top Contributor

Hi Floriana,

 

"I am assuming I should take the most relevant keywords of my search campaigns, is that correct?"

 

That's a good idea to start with if you have already built some stats in Search. Yup, take the most fruitful keywords you've tested on the Search Network.

 

Best,

Lakatos

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Building display contextual campaigns

Top Contributor
# 3
Top Contributor

Hi Floriana,

 

Without question, search is a very good place to start and you may not need any more than that.

 

But, if you're looking for some additional ideas, you can also use the 'Contextual Targeting Tool'.

 

This is a nice article covering many aspects of 'Choosing Keywords for your Display Network Campaigns' as well as using the 'Contextual Targeting Tool'.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Building display contextual campaigns

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hey Floriana,

 

I agree with Lakatos, if you already have a search campaign running, then use these as long as they are performing well and will accomplish your targeting goals on the display network.

 

You can discover new keywords with Google's Keyword Tool or even dig down into specific websites if you like to target individually or in addition to contextually targeting. You can do this with Google's Ad Planner Tool.

 

You can also look at your search query reports both in Google AdWords & Google Anlytics (if linked) for additional ideas.

 

Thanks,

 

BI

Re: Building display contextual campaigns

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭

thank you all!

Re: Building display contextual campaigns

Google Employee
# 6
Google Employee

Brilliant thoughts here from the Community again! 

 

One thing I would add here would be to make sure your keywords form a tight theme, as your keywords for the Display Network will be used to identify a theme, which will then be used to decide where your ads are shown on the Display network. 

 

Hope this is useful!

 

A.