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Budget at 26 dollars a day. 5 dollars a click

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# 1
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I just open a practice. I set my daily limit is 26 dollars which is too much and 5 dollars per click? what can i do to improve the impressions on google but spend less money. Thanks, Dr. Ma

2 Expert replyverified_user

Re: Budget at 26 dollars a day. 5 dollars a click

Top Contributor
# 2
Top Contributor

Hi Khanh,

 

Hoping you have set the keywords based on the Keyword Planner suggestion. Now, to increase the clicks, check the search term report and remove all the irrelevant searches, so that you can save the money on irrelevant searches.
Check the Avg Positions, If you have avg positions, 1-2, you can reduce the bids.
Try to increase the Quality score, the more the Quality score, less you pay on each click.

 

Please follow the below link for more info:-

https://support.google.com/adwords/answer/2472708

https://support.google.com/adwords/answer/14075?hl=en

https://support.google.com/adwords/answer/2454010?hl=en

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: Budget at 26 dollars a day. 5 dollars a click

Rising Star
# 3
Rising Star
Hi Dr. Ma,

Looking at your bid value it seems like you have high competition for your targeted themes. If I had to guess your ads may be ranking anywhere between 2 - 5 ad positions.

If you wish to improve your impressions share on Google, you need to add more budget to it, there is no way around it. According to me, if you try and lower your bids for your themes, you may loose visibility but the opposite is also true that you may start to see improvement in the number of impressions you record, this is basically because there could be lower competition for the lower positions. This is something you can definitely test.

You could also look at the Impression Share column ( can be added by going to the 'Column' button and adding the columns you want to show up against your campaigns) and then look at the 'Impression Share Lost due to Rank or Budget' metrics. This will tell you if you are loosing impressions share due to lower ranks or low budgets. Depending on this, you can either push for higher positions (but not without a higher budget) or higher budget first and then the bids.

Hope this Helps!

Cheers!

Shashank
Cheers,
Shashank Singh, AdWords Rising Star |
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