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Budget amount & strategy on GDN

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# 1
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Hi,

It seems that if you have a small budget in GDN for a shopping cart website (let's say ($ 300 -400 /month)  , you have no choice than opting for a branding campaign. I say that because as soon as you use contextual targeting (kw + placements)  you narrow your potential of impressions and need to bid higher to get impressions on  placements of choice (quality) , and also need to find more placements for reaching volume in impressions. To achieve those goals (direct response + traffic ) you need a quite large budget. So the more restrictive, the dearer.

Please, What 's your opinions  about that ?

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Accepted by John Paul (Google Employee)
September 2015

Re: Budget amount & strategy on GDN

Rising Star
# 2
Rising Star

Good morning.

 

I don't know that I'd agree that a branding campaign is your only choice.

 

However, I don't know the market/interest group you're targeting. The GDN is like search in that some markets/groups are more expensive to advertise to than others.

 

For what it's worth, I generally offer both image & text ads and find that serving a good balance of both in my GDN campaigns keeps costs reasonable.


Theresa
Google AdWords Top Contributor
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View solution in original post

Marked as Best Answer.
Solution
Accepted by John Paul (Google Employee)
September 2015

Re: Budget amount & strategy on GDN

Rising Star
# 2
Rising Star

Good morning.

 

I don't know that I'd agree that a branding campaign is your only choice.

 

However, I don't know the market/interest group you're targeting. The GDN is like search in that some markets/groups are more expensive to advertise to than others.

 

For what it's worth, I generally offer both image & text ads and find that serving a good balance of both in my GDN campaigns keeps costs reasonable.


Theresa
Google AdWords Top Contributor
*~*~*~*~*~*~*~*