Budget = Cost?
My budget is currently $25 a day, but my cost gets up to only about $10 before the keywords' statuses become "budget limited or exhausted". Am I incorrect in assuming that the cost should stop at $25 each day before getting exhausted?
Re: Budget = Cost?[ Edited ]
November 2015 - last edited November 2015
Actually this status is not real time.
Once if you have reached your maximum allocated budget for the campaign, this status is shown up and does not disappear immediately even if you increase your budget. Even it can be displayed for the next day also.
If some day, the total allocated budget is not consumed for the campaign then adwords don't adjust it for the next days but for any day, adwords can go beyond and utilize 20% more than the allocated budget if keywords are more likely to bring conversions for a particular search.
Archit, AdWords Rising Star, Community Profile
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Re: Budget = Cost?
Hello Jenny C
Welcome to the community.
What Archit said is true. You will see some discrepancies as of now. Read more about the daily budget here- https://support.google.com/adwords/answer/6312?hl=en
Hope that helps a bit. Good luck