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Budget Adjustment Effects

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# 1
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Hi adword community team,

 

If I changed my campaign budget, is there any effect on CPA? I want to drop my overall CPA.

 

Please give me the solution on this problem.

 

Thanks in advance.

 

Regards,

Prasad M

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
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Accepted by topic author Prasad M
September 2015

Re: Budget Adjustment Effects

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# 2
Participant ✭ ✭ ✭

Increasing the daily budget will help to give more exposure of your ads.It will not directly help you to reduce the CPA.Adwords provides many optimization tools that you can use to improve your CPA,Like if your campaign type is opted in Search Network Then You can check

Search Term Report - To add negativekeywords,  

User Location Data - To see from which location you are tergiting good leads

Time - To check in which time people converted well & shedule your campaign accordingly

Device - Inwhich device your ads are performing well 

Also you can try CPA bidding which is also a part of the AdWords Conversion Optimizer feature etc.

 

I would also suggest you to go through the following discussions & links for more information to optimize your campaign

 

https://support.google.com/adwords/answer/2472674?hl=en

https://www.en.adwords-community.com/t5/Performance-Optimization/How-to-improve-cost-conversion-in-a...

https://www.en.adwords-community.com/t5/Performance-Optimization/How-to-safely-reduce-CPA-bids/m-p/5...

 

 

Hope This Helps

 

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Prasad M
September 2015

Re: Budget Adjustment Effects

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Increasing the daily budget will help to give more exposure of your ads.It will not directly help you to reduce the CPA.Adwords provides many optimization tools that you can use to improve your CPA,Like if your campaign type is opted in Search Network Then You can check

Search Term Report - To add negativekeywords,  

User Location Data - To see from which location you are tergiting good leads

Time - To check in which time people converted well & shedule your campaign accordingly

Device - Inwhich device your ads are performing well 

Also you can try CPA bidding which is also a part of the AdWords Conversion Optimizer feature etc.

 

I would also suggest you to go through the following discussions & links for more information to optimize your campaign

 

https://support.google.com/adwords/answer/2472674?hl=en

https://www.en.adwords-community.com/t5/Performance-Optimization/How-to-improve-cost-conversion-in-a...

https://www.en.adwords-community.com/t5/Performance-Optimization/How-to-safely-reduce-CPA-bids/m-p/5...

 

 

Hope This Helps

 

 

Re: Budget Adjustment Effects

Top Contributor
# 3
Top Contributor

Hello;
Your exact question was answered yesterday in a comprehensive discussion. Please ask any follow-ups in the original thread.
Thank you
https://www.en.adwords-community.com/t5/Performance-Optimization/Budget-Adjustment-effects/m-p/33755...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Budget Adjustment Effects

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# 4
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thanks shuva for the reply...