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Broad match speciifcs

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

will psychiatry broad match to psychiatrist?

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Broad match speciifcs

Rising Star
# 2
Rising Star
Yes, it is possible for the search term 'psychiatry' to match broadly with the keyword 'psychiatrist'. I'd suggest using match types & negatives to control such searches.
Sumanth Sridhar

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Broad match speciifcs

Rising Star
# 2
Rising Star
Yes, it is possible for the search term 'psychiatry' to match broadly with the keyword 'psychiatrist'. I'd suggest using match types & negatives to control such searches.
Sumanth Sridhar

Re: Broad match speciifcs

Badged Google Partner
# 3
Badged Google Partner
Hello Bryan,

broad matched keywords usually lead to many impressions but not that good CTR, because broad match keywords also show your ads on misspellings, synonyms, related searches, and other relevant variations. So unless you really want this to show your ads for many search queries although many of them not that relevant to your target audience, I would suggest to use at least modified broad match. Advantage of modified broad match is that it doesn't include synonyms and all words with + in modified broad match have to appear in search query in order to have a chance to trigger your add.

Alex