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Broad match modified on a phrase match?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

An agency was managing my account initially, but after less than significant results I'm managing it personally now.

 

Now that i'm looking into our keywords, I see some with a broad match modifier AND a phrase match on the same keyword. For example: +xyz" 

Also note that the " is only in the end, not in the beginning. My questions:

 

1) Was this a typo, or using both on the same word means something other than either a modified broad match OR a phrase match? Is there like a hybrid of two or something?

 

2) Weird observation: When I remove the ", and just have the broad match modifier on there, the quality socre drops from 8 to 6!! Any ideas why?

 

3) Coz of the higher quality score, I want to let it stay as it is - so in case it doesnt mean anything other than a broad match or a phrase match, will it affect the triggering of ads by this keyword? 

 

Thanks for all your help people!

1 Expert replyverified_user
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Accepted by topic author Altamash M
September 2015

Re: Broad match modified on a phrase match?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Altamash,

1) I think there is a typo error. There is no such concept of hybrid keyword match types.

2) Removing the " makes it a new keyword and maybe as per Google, based on this new keyword past performance, this keyword deserves a quality score of 6

3) Since the system will consider this keywords as broad match modifier, the " will be considered as a character which is part of keyword. I think this will not have much affect in triggering the ad because only the word x play a major role in triggering the ads.

Thanks,
Rahul

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Marked as Best Answer.
Solution
Accepted by topic author Altamash M
September 2015

Re: Broad match modified on a phrase match?

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Altamash,

1) I think there is a typo error. There is no such concept of hybrid keyword match types.

2) Removing the " makes it a new keyword and maybe as per Google, based on this new keyword past performance, this keyword deserves a quality score of 6

3) Since the system will consider this keywords as broad match modifier, the " will be considered as a character which is part of keyword. I think this will not have much affect in triggering the ad because only the word x play a major role in triggering the ads.

Thanks,
Rahul

Re: Broad match modified on a phrase match?

Rising Star
# 3
Rising Star

Hi Altamash,

 

+xyz" doesn't really mean it is under both the match types. It could be a typo, but not the suggested way of using either of the match types. The drop in quality score you're noticing is just a cosmetic change, as the keyword is considered to be new. I'd suggest changing your keywords to appropriate match types and wait for a couple of days to see the actual quality score.

 

Good luck,

Sumanth

Sumanth Sridhar

Re: Broad match modified on a phrase match?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks Guys, makes more sense now!