Broad match mapping the old product name.
We have a product , lets say by name "B" Currently, this product was named ";A" before. This keyword "B" is now used as a broad match keyword and it still attracts search queries of "A" . Can anybody provide me with a link that explains whythis happens . I am aware that the close variants are mapped under broad keywords but is there any other explaination at all?
Re: Broad match mapping the old product name.[ Edited ]
August 2013 - last edited August 2013
To my knowledge there is no other explanation than the one you already mentioned. If A is similar to B and you have set B with the broad match type, then B will also attract searches with the keyword A. For more control over the keyword B use the broad match modifier ('+' in front of the keyword), and/or phrase match and/or exact match. You also could use A as a negative word in the adgroup/campaign for the keyword B.
A nice explanation about broad match is to be found here: https://support.google.com/adwords/answer/2497828?hl=en
Negative keywords: https://support.google.com/adwords/topic/3119130?hl=en&ref_topic=3119122
Keyword options over all: https://support.google.com/adwords/topic/3119130?hl=en&ref_topic=3119122