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Broad VS Phrase ad visibility

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have two keywords

phrase "payday loans"

Broad +loans +payday

 

when checking the status of "payday loans" message "ads are not showing because same keyword is showing others ads with keyword +loans +payday  .....

What does this mean? and do i pause phrase match "payday loans" as this might be increasing competition within same campaign?

 

 

Mary

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Broad VS Phrase ad visibility

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

so, if both are in different Adgroups then try to add phrase match as negative in broad match Adgroup. This avoids phrase match keyword competing with broad match keyword and no need to pause keywords on either Adgroups.
Negative keywords improves the campaign performance, as per my knowledge you can add 10,000 negative keywords per campaign.
You can use same keywords with broad, phrase and exact match no need to worry about that if your Adgroups are themed on the basis of match types. Use phrase match as negative in broad match and exact match as negative in phrase match.This avoid keyword duplication in different match types.

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Re: Broad VS Phrase ad visibility

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
HI,
If both are in same Adgroup you have to pause one which is having the less quality score or which is having low performance . If you had 2 Adgroups then try to put phrase match as negative in broad match Adgroup.

Re: Broad VS Phrase ad visibility

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks John for your reply!

Firstly both are in different ad groups.

Now my question to your response is as you said "pause one which is having the less quality score or which is having low performance" but if i pause broad match then i may loss audience which i can target with broad only since broad match is suppose to meet more queries than phrase one. which i don't want to.

Does adding too many negative impact negatively on adgroup/campaign?

And as per knowledge duplicacy arise when where there is a keyword duplicate in entire account(providing both target to same region).
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Broad VS Phrase ad visibility

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

so, if both are in different Adgroups then try to add phrase match as negative in broad match Adgroup. This avoids phrase match keyword competing with broad match keyword and no need to pause keywords on either Adgroups.
Negative keywords improves the campaign performance, as per my knowledge you can add 10,000 negative keywords per campaign.
You can use same keywords with broad, phrase and exact match no need to worry about that if your Adgroups are themed on the basis of match types. Use phrase match as negative in broad match and exact match as negative in phrase match.This avoid keyword duplication in different match types.

Re: Broad VS Phrase ad visibility

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Adgroups are not themed on the basis of match types. Instead a adgroup has broad, phrase and exact all three types in it.