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Broad Match to Exact Match Affect the Keyword?

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# 1
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When I convert keyword +example to exact match it becomes [+example]. Just wondering if the plus symbol affects the keyword within the exact match brackets?



1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Robert O
September 2015

Re: Broad Match to Exact Match Affect the Keyword?

Top Contributor
# 2
Top Contributor
Hi Robert O,

Combination of two match types doesn't work. You need to remove + sign. I advise instead of changing keyword from bmm to exact. Pause bmm keyword and add fresh keyword as exact. should be like [example].

hope that helps! If you have more questions or doubts please let us know.

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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