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Broad Match Modifier when search has duplicates or close variants

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

I am trying to understand close variants for Broad Match Modifier.

Query = "Arizona red cars"

Keyword = "+red +cars"

This will match

 

Query = "Arizona red cars car"

Keyword = "+red +cars"

What do you do here?

 

If i want to get the traffic for the above search do I need to change my keyword to add an extra word "+red +cars +car"?

 

Thanks,

Sid

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sid B
September 2015

Re: Broad Match Modifier when search has duplicates or close variants

Badged Google Partner
# 4
Badged Google Partner
One more question - What about this scenario?
Search = cars
Keyword = +cars +car
Will this match? - In my Opinion NO.. Because with the Modifier it would need both keywords to appear in order to qualify.

You need to look into Negative keywords to avoid irrelevant matches
https://support.google.com/adwords/answer/2453972?hl=en

This will solve the cars/trucks scenario you mention.

View solution in original post

Re: Broad Match Modifier when search has duplicates or close variants

Badged Google Partner
# 2
Badged Google Partner
Sid

The Broad match Modifier of +red +cars will pull in any long tail keyword queries as long as the query includes all the terms that have the +

So: Match type +red +cars
Will Bring in ads for :

Where do i find a RED seat for my mini cooper CARS
I have a car that needs a RED Cover for CARS

As long a the phrase query has both RED and CARS (based on your +red +cars match ) you add will be eligible for the Ad to show


So
Query = "Arizona red cars"
Keyword = "+red +cars"
This will match -- YES THEY WILL

Query = "Arizona red cars car"
Keyword = "+red +cars"
What do you do here? LEAVE THE +RED +CARS as it will match as well

Re: Broad Match Modifier when search has duplicates or close variants

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Eric,

Yes that makes sense. I missed the phrase match case. 

 

One more question - What about this scenario?

Search = cars
Keyword = +cars +car

Will this match?

 

I am asking as I am worried when I have words in my keyword that google considers close variants.

Keyword = "+cars +trucks in +Illinois". I don't want it to match to query = "cars in Illinois", If google thinks trucks & cars are close variants.

 

Thanks,
Sid

Marked as Best Answer.
Solution
Accepted by topic author Sid B
September 2015

Re: Broad Match Modifier when search has duplicates or close variants

Badged Google Partner
# 4
Badged Google Partner
One more question - What about this scenario?
Search = cars
Keyword = +cars +car
Will this match? - In my Opinion NO.. Because with the Modifier it would need both keywords to appear in order to qualify.

You need to look into Negative keywords to avoid irrelevant matches
https://support.google.com/adwords/answer/2453972?hl=en

This will solve the cars/trucks scenario you mention.