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Broad Match Modifier Keyword

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# 1
Visitor ✭ ✭ ✭

When using Broad Match Modifier I have read that synonyms will not trigger ads. However it says that variants will. Can anyone offer any insight into the difference between a synonym and a variant. For example if the keyword I am targeting is +accident +attorney, will queries for accident lawyer trigger my ads. Or by variant does Google just mean plural?

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Accepted by topic author Brandon P
March 2016

Re: Broad Match Modifier Keyword

Rising Star
# 3
Rising Star

Hi Brandon,

 

This is a great question. You are correct that synonyms will not trigger ads but variants will. Variants include misspellings, singular forms, plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents: https://support.google.com/adwords/answer/2497836?hl=en

 

The broad match keyword "+accident +attorney" would not trigger an ad on the search term accident lawyer, however the broad match keyword "accident attorney" could.

 

-Jim

Jim Vaillancourt, AdWords Rising Star, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

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Re: Broad Match Modifier Keyword

[ Edited ]
Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@Brandon P

 

+attorney will not trigger lawyer.  Variants refers to plural/singular, common misspellings and stems. 

Marked as Best Answer.
Solution
Accepted by topic author Brandon P
March 2016

Re: Broad Match Modifier Keyword

Rising Star
# 3
Rising Star

Hi Brandon,

 

This is a great question. You are correct that synonyms will not trigger ads but variants will. Variants include misspellings, singular forms, plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents: https://support.google.com/adwords/answer/2497836?hl=en

 

The broad match keyword "+accident +attorney" would not trigger an ad on the search term accident lawyer, however the broad match keyword "accident attorney" could.

 

-Jim

Jim Vaillancourt, AdWords Rising Star, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Broad Match Modifier Keyword

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks I appreciate the insight. That is what I thought but I just wanted to make sure.

Re: Broad Match Modifier Keyword

[ Edited ]
Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Great insight @JimVaillancourt

 

However, I was just wondering if the broad match keyword "+accident attorney" would trigger an ad on the search term accident lawyer. Also, for best accident lawyer

 

Would it?

 

Thanks.

Re: Broad Match Modifier Keyword

Rising Star
# 6
Rising Star
Hey there,

I believe that "+accident attorney" would trigger ads for both of those search terms.

Jim
Jim Vaillancourt, AdWords Rising Star, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.