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Break down of broad match modifier will and will not trigger ads?

Badged Google Partner
# 1
Badged Google Partner

Plurals, got it.

What about 'ing'?

What about past tense?

 

There are a ton of minor variations and I'm wondering if there is something comprehensive to review as to what would trigger showing ads with a broad match modifier.

 

Thanks.

1 Expert replyverified_user

Re: Break down of broad match modifier will and will not trigger ads?

Top Contributor
# 2
Top Contributor

Hi Ben,

 

Broad Match Modifiers may trigger your ads for the modified terms and their close variants. 

 

Close variants include misspellings, singular/plural forms, abbreviations and acronyms, and stemmings (such as "floor" and "flooring"). Be informed that variants don't include synonyms or related searches. 

 

It means when you have BMM, your ads won't trigger for synonyms or related searches. 

 

Yes, it may appear for stemming that includes all verb forms and the words which can be formed of the modified terms. 

 

Thanks
Ratan Jha

 

 

 


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Re: Break down of broad match modifier will and will not trigger ads?

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hello Ben D,

Welcome

Unlike broad match keywords, modified broad match keywords won't show your ad for synonyms or related searches.By adding a modifier, your ads can only show when someone's search contains those modified terms, or close variations of the modified terms, in any order.

Hope this helps..