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Branded Keywords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I work for a car dealership, and I'm wondering about branded keywords. Since we're a company with its own branding underneath a corporation, I'm wondering whether or not I should use the corporation's branding as well?

 

Example: if our dealership is named "Best Honda New York", would I use the keyword "Honda" as a branded keyword or just my company's brand name, "Best Honda New York" / "Best Honda"? Thank you!

1 Expert replyverified_user

Re: Branded Keywords?

Top Contributor
# 2
Top Contributor

Hello;

There is a whole section for resellers in the trademark section of the Policy;

Please review

https://support.google.com/adwordspolicy/answer/2562645

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Branded Keywords?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
We're not reseller technically; we're a subdivision of the corporation, so the Honda corporation owns us as a Honda dealer. I should be more specific:

My question is whether or not it's beneficial for us to use the "Honda" branded keyword, or simply stay with our own, more-specific brand. We get traffic to our site with the "Honda" keyword, but it's rather broad so I'm not sure if it's smart to have it there or not. Thank for you answering!

Re: Branded Keywords?

Top Contributor
# 4
Top Contributor

Hello again;

I would run a search terms reports to find out which search terms and keywords  trigger the ads, and make decision based on that;

Read more:

Understanding the Search terms report

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’