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Bing Import - & Losing Match Type

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

 

For the first time i have import a Bing Campaign to AW.  There is pretty thin help in Adwords Editor help.  

There are no specific instructions I know of here to import from bing...  Any help would be appreciated.

 

THe PROBLEM - It's assigning the match type for all KWs as Broad.

 

During the import process you can re-specify columns,

 

There is pretty thin help in Adwords Editor help.

 

Bing assigns a label of 'Match type' to it's Match Type Column, but google doesn't have a Match Type Column in the Import pick list., they have a 'Type' Column, within which you are apparenlty able to use it for Keyword Type, Match Type, Location Type and Criterion Type (these labels are in the help, not the import pick list).

 

However, my bing Import also has it's own 'Type Column' here following things appear

Campaign

Campaign Negative Keyword

Campaign Location

Target

Sitelink

Ad Extension

Ad Group

Text Ad

Keyword

Regards, Doug
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1 Expert replyverified_user

Re: Bing Import - & Losing Match Type

Google Employee
# 2
Google Employee
When reassigning columns, choose Type for the column where match type appears, and Not Importing for that last column you mention, where Sitelink et al appear.