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Bidding on split words like "in surance"

Collaborator ✭ ✭ ✭
# 1
Collaborator ✭ ✭ ✭



Perhaps this is a silly question , but here I go :


As I type for "in surance" in, the results are automatically set for insurance.

Now If I have the keywords +in +surance or "in surance" will these trigger automatically the search term insurance because of this automatic correction ?


Bidding on such split words can be cheaper than the normal word.

2 Expert replyverified_user

Re: Bidding on split words like "in surance"

Top Contributor
# 2
Top Contributor
Hi Adrian,

That's a bit like bidding on misspelled words. I did a query of "surance". Three ads comes up.

There is good evidence that Google ignores spaces in the search query, but that's about the best answer I can give you.

petebardo -- Deadhead doing AdWords

Re: Bidding on split words like "in surance"

Top Contributor Alumni
# 3
Top Contributor Alumni

I have to agree with Pete. 


This may be cheaper traffic, but it's probably not going to be the highest quality or quantity of traffic available.  I suspect that avoiding the "main" keywords for insurance and bidding only on typographical errors is not a strategy that will lead to positive ROI.

Google AdWords Top Contributor