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Bidding Query

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# 1
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We have to initially setup a bid for campaign, then for ad group, then for ads and finally for individual keywords, so which bid is considered as the final one.

Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: Bidding Query

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# 2
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Keyword-level bids override your ad group's default bid. For example, if your default ad group bid is $0.50, but you increase one keyword's bid to $0.60, the keyword bid applies any time that one keyword triggers your ad.