AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.9K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Bidding Query

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have to initially setup a bid for campaign, then for ad group, then for ads and finally for individual keywords, so which bid is considered as the final one.

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: Bidding Query

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Keyword-level bids override your ad group's default bid. For example, if your default ad group bid is $0.50, but you increase one keyword's bid to $0.60, the keyword bid applies any time that one keyword triggers your ad.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Eric Gehler (Badged Google Partner)
September 2015

Re: Bidding Query

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
Keyword-level bids override your ad group's default bid. For example, if your default ad group bid is $0.50, but you increase one keyword's bid to $0.60, the keyword bid applies any time that one keyword triggers your ad.